Brand core

DOO®’s Creativity Shines in Designing the NEOM Social Responsibility Award

From the moment NEOM asked us to design aninnovative award for social responsibility initiatives,  DOO®  teampassionately embarked on realizing a unique vision that reflects NEOM’s valuesand innovations. Our goal was to create an award that honors individuals andinstitutions contributing effectively to enhancing social responsibility andsupporting their efforts towards a sustainable future.

Concept and Design

We drew inspiration from NEOM’s coreidentity, an identity that embodies innovation, sustainability, and anambitious vision. We developed an award concept that reflects a strongfoundation for the social initiatives NEOM offers, representing a creative ideathat mirrors social commitment.

3D Design

Our design team created a three-dimensionalshape for the award, blending beauty with functionality. The design reflects NEOM’s commitment to environmental, social, and economic values, and stands outwith a contemporary artistic expression that catches the eye.

Supervision and Execution

Our work didn’t stop at design andproduction; we oversaw every stage of execution with precision andprofessionalism to ensure that the award becomes a symbol of excellence andcreativity. We made sure that every element of the award reflects the high craftsmanshipand quality that DOO® believes in.


Future Vision

The NEOM Social Responsibility Award aimsto promote a culture of responsibility and cooperation among all NEOM partners.Through this project, we aspire to inspire and motivate others to give theirbest and contribute to building a vibrant and sustainable community.

Conclusion

DOO®  successfully turned NEOM’svision into a tangible reality by designing an innovative and unique award.This award is not just an honor; it is a testament to the social commitment andsustainable vision that NEOM embodies. We are proud to be part of thisinnovative journey and contribute to making a positive impact on society.